• ADVERTISEMENT (ad):   a specific message to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.
  
  
• AUDIENCE:   any targeted individual or group on the receiving end of graphic design or advertisement.  
  
  
• DEMOGRAPHICS:  selected characteristics or attributes of a certain audience or population such as age, income, race, gender, etc.
  
  
• BRAND:   the perceived personality or image of a product, company, or organization, that distinguishes it from its rivals.
  
  
• VISUAL IDENTITY:  visible elements of a brand, such as a logo, color, style, which convey symbolic meanings that are not expressed through words alone.
  
  
• ICON:  a simplified visual image or pictogram meant to resemble an object or action to be taken.
  
  
• SYMBOL:  something that represents something else   (i.e. a red octagon is a symbol to stop)
  
  
• LOGO:   a unique symbol that represents a brand or company, providing immediate brand recognition. . (Also called logotype)
  
  
• LOGOTYPE:  a logo that consists of the name spelled out in unique typography. (Also called wordmark)

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