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D06 ADVERTISING, BRANDING, & LOGO DESIGN

REVIEW ACTIVITIES:

  • QUIZLET
  • STUDY STACK
  • KAHOOT PREVIEW
  • JEOPARDY GAME

VOCABULARY:  click links for detailed glossary page:

  • ADVERTISEMENT (ad):   a specific message to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.

  • AUDIENCE:   any targeted individual or group on the receiving end of graphic design or advertisement.  

  • DEMOGRAPHICS:  selected characteristics or attributes of a certain audience or population such as age, income, race, gender, etc.

  • BRAND:   the perceived personality or image of a product, company, or organization, that distinguishes it from its rivals.

  • VISUAL IDENTITY:  visible elements of a brand, such as a logo, color, style, which convey symbolic meanings that are not expressed through words alone.

  • ICON:  a simplified visual image or pictogram meant to resemble an object or action to be taken.

  • SYMBOL:  something that represents something else   (i.e. a red octagon is a symbol to stop)

  • LOGO:   a unique symbol that represents a brand or company, providing immediate brand recognition. . (Also called logotype)

  • LOGOTYPE:  a logo that consists of the name spelled out in unique typography. (Also called wordmark)

UNIT RESOURCES:

@CURRICULUM




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