DEFINITIONthe arrangement of opposite elements to create visual interest, excitement and drama EXTENDED DEFINITION- The greater the difference, the greater the contrast.
- To create contrast, make sure the differences between the two elements are obvious, not subtle.
- Contrast can be used to bring emphasis and create a hierarchy of importance.
- Four key methods of creating contrast are by using differences in size, value, color and type
- Other methods of creating contrast include using texture, shape, alignment, direction, movement.
STUDY GUIDE & EXAMPLESCONTRAST is the opposite of harmony -- elements in a composition DO NOT share a quality or characteristic. One element "stands out" from another because it is different. CONTRAST creates an area of emphasis in a design called a "focal point." Contrast also creates edgy, visual tension in design. 
WAYS TO CREATE CONTRAST: 
Value-the relative lightness or darkness of two elements can create contrast in value. Shades of grey, or tins and shades of a single color, the farther apart the values the greater the contrast 
Adding a spot of color or complementary colors (opposite on the color wheel) create great contrast when used together. 
Type contrast can use size, value, and color to create contrast. Mix large & small type, serif & san-serif, change alignment and spacing also creates contrast. TEXT & BACKGROUND CONTRAST
Remember, the key is to use a substantial difference. A font size change that is barely noticeable and colors that are too close in value looks more like a mistake than an attempt to provide emphasis or interest. | 