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CONTRAST

DEFINITION

the arrangement of opposite elements to create visual interest, excitement and drama

EXTENDED DEFINITION

  • The greater the difference, the greater the contrast.
  • To create contrast, make sure the differences between the two elements are obvious, not subtle.
  • Contrast can be used to bring emphasis and create a hierarchy of importance.
  • Four key methods of creating contrast are by using differences in size, value, color and type
  • Other methods of creating contrast include using texture, shape, alignment, direction, movement.

STUDY GUIDE & EXAMPLES

CONTRAST is the opposite of harmony -- elements in a composition DO NOT share a quality or characteristic. One element "stands out" from another because it is different. CONTRAST creates an area of emphasis in a design called a "focal point." Contrast also creates edgy, visual tension in design.

 

WAYS TO CREATE CONTRAST:

 

 



Value-the relative lightness or darkness of two elements can create contrast in value. 
Shades of grey, or tins and shades of a single color, the farther apart the values the greater the contrast



Adding a spot of color or complementary colors (opposite on the color wheel) create great contrast when used together.



Type contrast can use size, value, and color to create contrast. Mix large & small type,
 serif & san-serif, change alignment and spacing also creates contrast.

TEXT & BACKGROUND CONTRAST

Remember, the key is to use a substantial difference. 
A font size change that is barely noticeable and colors that are too close
 in value looks more like a mistake than an attempt to provide emphasis or interest.
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